Every brand and company is known for one product that changed everything. It is Corolla for Toyota, iPhone for Apple, Senko for Garry Yamamoto...well...for us it is Larva. Without it, we would be just another regular lure company making routine products which wouldn't have anything special. The larva was our first and still most successful design! You see, dragonfly larvae and hellgrammites are favorite sources of food for species like bass and walleye so there is no surprise it is so successful with Bass and Walleye. If you've decided to give us a shot, I would like to personally ask you to try this lure, especially in Purple Nebula color.