Every brand and company is known for one product that changed everything. It is Corolla for Toyota, iPhone for Apple, Senko for Garry Yamamoto...well...for us it is Larva. Larva Lux may sound like it is made of gold or something but it is really a more active variation of our famous Larva. It does magic on a more active fish and brings even more versatility to this lure as you can use any presentation you want and you will still get your bites! Again, we are 100% certain in what we are saying here as this is our first kid and we love it a lot!